The History of Pink – Pink has been used as a colour in fashion and make-up for centuries. However, it was only after the second World War that pink became associated with femininity. Before World War II, baby boys were often dressed in pink, as red was viewed as a masculine colour, and pink was just a “watered down” red. (By contrast, baby girls were typically dressed in blue.) However, after World War II, pink began to be associated with traditional womanhood.
During the booming post-war economy of the 1950s, women were finding their way back out of the factories and into the home. The stronger economy led to a rise in the sale of consumer goods and make-up. As women began to purchase pink nail polish and blushes (where pink symbolized health and vitality), pink began to become more heavily associated with women. The phrase “think pink” began to appear in sales to women after appearing as a song in the 1957 film “Funny Face,” starring 1950s icon Audrey Hepburn. At the same time, the Barbie doll was introduced, and capitalized on the rising pink associations. Later, in the 1960s, pink was used as an ironic way to undercut masculinity, as in the “Pink Panther” film. Pink continued its rise as a cheeky, feminine symbol in songs like “Pink Cadillac” and “Pretty in Pink” in the 1980s. In 2000, a new singer with hot pink hair even arrived on the scene, going by the name Pink.
What Started the present Passion for Pink? – The current pink obsession was probably set in motion by the 2001 film “Legally Blond,” in which Reese Witherspoon plays a law student who lives in a world of pink and even has a tiny pink-dressed dog. The comedy showed how a human “Barbie doll” could be tough and smart without losing her girlish femininity. Girls everywhere enjoyed the idea of combining intelligence with girly sexiness, and the popularity of pink products rose even further.
Pink in the Home – Those in search of a rosier world can now find a wide range of ways to decorate their homes in fashionable pink things. Pink can be the dominant colour scheme for a room, or it can be used as an accent colour to bring a little fun to the everyday. In the bedroom, pink blankets and sheets create a cosy haven, with pink fuzzy slippers waiting at the foot of the bed. In the bathroom, pink toothbrushes and shower curtains can create a sense of pampering, and pink clocks and rugs create elegant touches for the living room as well. Pink has even invaded the kitchen. Now pink kitchen accessories are available, from pink kettles and toasters to a pink microwave oven!
Pink Travelling – Pink extends far beyond the home, however. There are not only pink cars but also pink car accessories, such as flashlights, key chains, and even mats for seats and floors. Foreign travellers can also look into purchasing entire luggage systems that are decorated in pink. These not only coordinate with other pink items, but are also easy to spot at the airport.
A Psychology of Pink – A “pink princess” is the nickname given to women devoted to the colour pink. Pink princesses embrace pink as a whole identity, a personal statement and an outlook on life. Edith Piaf’s song “Ma Vie En Rose” translates well for these pink lovers: “My Life in Pink.” The colour offers a wonderful combination of associations: on the one hand, pink is soft and flirty, but it is also elegant and fashionable. The growing field of colour psychology makes even more dramatic claims about pink, arguing that the presence of pink even has the power to soothe. Studies suggest that even criminals may behave better when surrounded by the colour pink.
The rise of pink may be driven by these new psychological explanations. Pink lovers are doing more than just choosing a few fashion accessories. They are hoping to “see the world through rose-colored glasses,” to use the power of a positive colour to bring more happiness to their lives.
Ian talks about the popularity of cupcake design kitchen accessories and the ever increasing trends in pink hello kitty merchandise
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