The company had it beginnings in the Swiss village of St Imier in 1860. Edouard Heuer establish his watch making workshop in the village and set about creating accurate watches that also looked stylish and desirable. He had soon revolutionized watch making technology and was granted a number of patents over technique. Closely linked with sport and time measuring Heuer was the first to measure 1/100th second accurately.
The link model for men and women was introduced initially in 1987 under the Sports Elegance brand and was re-launched in 1999 as Link. It was designed to architectural elegance combined with the power of steel. It has retained popularity since release but updated in 2007 to keep it current and moving with people’s tastes.
The bracelet band has is designed to have no visible connectors or pins. And standard issue is the double safety clasp. Steel shows no wear and tear, scratches or marks. Faces are constructed from highly resistant sapphire crystal most of the range is water resistant to 200m.
The new release continues to showcase the company’s commitment to innovation. The electro-mechanical chronograph has been released which is a movement away from the traditional three dials that have been standard. With 230 components including five motors the accuracy achieved is no surprise. Not all model come with the chronograph feature.
Tag Heuer have always had strong advertising campaign and since the 1970s celebrity endorsement of TAG Heuer Link watches has been the norm. Today Tiger Woods and Uma Thurman are just two who front up for Tag Heuer to promote the Link brand.
With a range extending to over 60 men’s and women watches there is something for everyone’s tastes.
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