Why Do We Pay So Much for Sunglasses?

Sunglasses are one of the most expensive fashion accessories that we buy. We spend on average between 100- 300 on designer sunglasses the very same designs that super stars wear. I am talking about ordinary people that will pay that price for a pair of sunglasses but will not pay more than 100 on a new pair of shoes or Jeans.

So why do we spend so much on such a small fashion accessory and are they any better than a cheap pair from a motorway service station?

Im sure at some stage in your life you have had an expensive pair of sunglasses and the way they made you feel when you put them on was special, as if they transformed you into someone with a hint of stardom or influence, a feeling of being better than the average sunglass owner. This is true with most designer labels but with the majority of us we are happy to purchase high street brands in order to save our bank accounts but not with sunglasses.

Is it because sunglasses are one of the most noticeable fashion accessories that we are prepared to pay that bit extra to be looked upon with somebody with class and a bit of cash to spend on fashion items.

Sunglasses are meant for one job and that is to keep out the harmful ultra violet rays from the sun so it would not be a false statement to say that any sunglasses, whatever the name, that has approval for doing this job is just as good as the next pair whatever the cost difference. However designer sunglasses break just as easily as a cheaper pair and they scratch, get lost and get stolen just as easily as a cheaper pair.

In truth the only thing you are paying for with a pair of designer sunglasses is the brand and nothing more but we still buy them and will continue to buy them for years to come as long as they make us feel good about ourselves when we put them on.

Ruby Shaw has been writing and publishing articles about fashion for many years. Ruby has recently opened her own online fashion superstore that hosts a variety of designer brands at excellent prices. Come and see what bargains you can pick up today

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